Context
Lucha libre in Mexico is more than a sport; it's a cultural expression rich in folklore and tradition that unites generations and communities. It serves as a means to express the history and resilience of Mexican culture and is a fundamental art form of national identity.
Luchadores are celebrated as cultural icons for their daring aerial moves flights
that symbolize bravery, defiance, and the bold spirit of Mexican identity.
Despite their legendary status, many luchadores had never flown on an airplane, creating a poignant irony in a country where flying feels second nature. Aeromexico recognized this disconnect and leveraged it to engage Mexicans through a shared cultural narrative.
Aeromexico is a 100% Mexican airline that has dedicated itself to building its brand based on pride and the sense of belonging, which is why it connects with Mexican people beyond its service with these types of pieces.
To amplify the campaign’s reach, Aeromexicanos & Ogilvy transformed outdoor spaces into celebrations of Mexican culture by showcasing luchadores mid-flight in bold, high-impact visuals across billboards and transit shelters, celebrating luchadores’ spirit and cultural significance.
OGILVY
CCO Ogilvy LATAM: Keka Morelle
CEO Ogilvy México & Miami: Verónica Hernández
CCO Ogilvy México & Miami: Rafael Reina
ECD Ogilvy México & Miami: Diego Muñoz
Creative Director: Adriana Jauregui
Head of Art: Adriana Alvarez
Calculations and mathematics: Gerardo Reina
VP Account Services Ogilvy Mexico: Arely Galicia
Sr Account Director: Rebeca Rios
PR for Ogilvy LATAM: Marina Piacentini
Associate Creative Director (Art): Montserrat Nava
Associate Creative Director (Copy): Gustavo Ayala
Illustrator: Iván Ortiz
Account PM: Carlos Zaldo
Account PM: Perla Arana
Head of Production: Rosa Elena Arizmendi
Ogilvy LATAM Creative Excellence: Adriana Weinberg
Sr Planner: Pablo Cruz
Head of Communication México: Paulina Villanueva
Influence Strategist: Andrea Maciel
FILM + PHOTO PRODUCTION
Production Company: Oriental Films México
Directora: Yupi Segura
Dirección General de la Productora: Mauricio Clavijo
Coordinador de Producción: Bicole Reyes
Productor Ejecutivo: Mauricio Clavijo / Gracia Villanova
Directora de Producción: Paola Ortega
Socio Fundador: Charly Gutiérrez / Mauricio Clavijo
AD: Tés Fernández
Director de Arte: Belén Betbedé
Director de Fotografía: Sebastián Cantillo
Editor: Carlos Cepeda
Coordinador de postproducción: Víctor Oseguera
Director de Postproducción: Pedro Aragón
Supervisora de Postproducción: Alicia Ortega
VFX: Faro vfx
Musica Original: Fonobox / Josefa y Esperanza de Velasco
Productora de Música: Fonobox
Productora de Sonido: Azotea Post - Pablo Lach
Mónica Escobedo- Locutora Institucional
Redimido- Luchador
Bandido – Luchador
Tigre Blanco- Luchador
Barack - Luchador
PRODUCTORA BTS- TORNUS
Dago Ospina – Productor
David Ospina – Director
Angel Ruiz – DP
Alex Boresoff – Camera
Felipe Prieto – Editor
AEROMEXICO
Andrés Castañeda - Executive Vicepresident, Digital and Costumer Experience
Xiomara Martín- Vice President Marketing
Mario Vivanco – Creative Senior Manager
Isaac Quezada- Production Manager
Marco Román Ávila- Brand Senior Manager
Maria Fernanda Márquez – Brand Lead
Alejandro Pérez- Brand Project Manager
Gumaro Ávila- Creative Manager
Roberto Solorio- Design Manager
Eduardo Castro- Creative Project Manager
Franco Guerrero- Strategy in digital media Manager
Regina Valdés- Social Media, Influencers & Content Strategy Manager
Christian Pastrana- Corporate Comms & PR Senior Director
Orlando Mata – Corporate Comms, PR & Crisis Senior Manager
Sofia Ponce – Media Strategy Lead
Itza Villavicencio – Design Lead
