When Corona became the first-ever beer sponsor of the Olympic Games, the Golden Moments campaign set its sights on the unscripted joy that happens beyond the competition. The fleeting, sunlit moments that connect athletes and fans alike. To bring that spirit to life, Corona set up camp in Paris for three weeks. And we joined a powerhouse of creative partners— draftLine, GREY, Corona Studios, WINK, and more—to take over the city and lead a real-time content strategy that Corona the most talked about brand worldwide.
We had the chance to shoot with athletes like Usain Bolt, Gabriel Medina, and Mariana Pajón, as well as a diverse lineup of current Olympians and global sports figures.
On roof terraces, or urban beaches, Corona Cero activated across the city with popups and laid-back gatherings. Events held for athletes and fans to inspire the world to embrace their own Golden Moments.
